Email marketing is complex. From list building to copy writing to measurement, there’s always something new to learn and improve. For marketers and business owners with limited time, it is often difficult to stay up with. This post covers 10 Actionable important email marketing tips, alongside actionable advice to assist you to implement them immediately.
Even if you’re an experienced email marketer, you’re bound to devour a minimum of a couple of new tactics. 10 Tips for Writing Better Email Subject Lines You may have heard some variation of that figure before (different reports suggest a variety between 30% to upper 40%). The key takeaway here is that listening to subject lines matters, and a touch extra effort up front can boost the results of your entire email.
1. Test Every Subject Line Before Delivery: Wouldn’t it's great if it were possible to check every subject line before you hit send? With the e-mail Subject Line Tester, there is. This free tool (which is additionally built into Co-Schedule) makes it easy to optimize subject lines and see how they’ll look within the recipient’s inboxes.
2. Use a true Person’s Name within the Sender Field: Getting an email from an actual person feels more friendly than one from a brand. So, use an employee’s name within the sender field, instead of your name. For bloggers or solo consultants, your name might double as your brand thinks about using the name of the individual sending the e-mail, or the simplest point of contact should a recipient have questions.
3. Add Personalization: People want to desire they’re quite just variety. So, to further make your emails more personable, include the recipient’s name in a plain-text email in any email marketing campaign.
4. Use Power Words: Subject lines should inspire readers to require action. So, include power words that motivate audiences to open and click on.
5. Experiment With Numbers and Stats: According to a study from Yes Ware, including variety (like a stimulating stat or percentage) can influence a modest increase in clicks and replies: There is a minimum of a few of reasons this could be the case:
- Subject lines that make vague promises are less compelling than people who state-specific claims or benefits. “Save 25%” is more useful than “Save Money.”
- Sometimes, records are hard to believe (even if they’re accurate). And you only need to click for confirmation. So, if you've got stats or interesting percentages to share, consider including them.
6. A/B Test Subject Lines: No study or external datum will ever be as meaningful as your own results. One of the simplest ways to urge insight into what works for your audience specifically is to A/B test the maximum amount as possible. Subject lines are one obvious email marketing to separate tests, and most email service providers make this easy. Here are some shortcuts to assist documentation to urge you started:
- Campaign Monitor
- Active Campaign
- Constant Contact
7. Create a Curiosity Gap: According to Wordstream, a curiosity gap is: The curiosity gap may be a theory and practice popularized by Upworthy and similar sites that leverage the reader’s curiosity to form them click through from an irresistible headline to the particular content. By creating a curiosity gap, you’re teasing your reader with a touch of what’s to return, without giving all the answers away. How powerful can leveraging an informational gap be for copywriting? For Copyhackers, powerful enough to drive a 927% traffic increase to a pricing page. Imagine what it can do for your email marketing. To incorporate this system into your subject line writing, do this:
1. Identify the start and end of the story in your email.
2. Skip crucial information within the middle.
3. Now, done poorly, this is often a simple recipe for cheesy clickbait. But, it also can be an easy formula for a carefully crafted copy that piques curiosity (and gets more clicks on your emails). Here are some samples of what this might appear as if in practice:
- The easiest method to realize your goal isn’t what you think that.
- What are the fastest thanks to achieving [GOAL]?
- Should you employ this tactic to realize [GOAL]?
- All of those examples leave something out, which will only be learned by clicking through to read the e-mail.
8. Make Use of obtainable Preview Text: Preview Text appears in some email clients after the topic line. Usually, this space is going to be crammed with a replica from the e-mail itself, if no preview text is specified. Leaving it blank may be a missed opportunity, though, because it offers an opportunity to offer your subject line more contexts. Here’s an excellent example from Marketing Profs: The subject line inspires urgency (“last call”), while the preview text offers more specifics (exactly how long the offer will remain, and the way much are often saved). This example from Stone Temple Consulting follows an identical principle: Making use of preview text is simple: write your subject line, then add context. Here are some ideas that tease a suggestion, then add more specifics.
- Include information about additional content in your email (that isn’t implied by the topic line itself).
- Ask an issue in your subject line, and use the preview text to tease a solution. Get creative with it and see how it impacts opens and clicks.
9. Experiment with Emojis: Emojis are quite just fun illustrations. They will actually help improve opens on emails. The relatable Emojis are the best email marketing tips and tricks. In fact, consistent with Kim Courvoisier (formerly from Campaign Monitor), “brands that are using emojis have seen a 56% increase in their unique open rates”.
Will you achieve similar results? There are just one thanks to finding out: experiment!
10. Email writing Tips: Strong copywriting skills are essential for effective email marketing. Here are ten alternative ways to sharpen yours. Whether you’re writing subject lines or body copy, make everything as long because it must be, and no more. Here are some basic guidelines to follow:
- Keep sentences under 25 words, and paragraphs under three sentences. These are considered basic best practices for web writing. Aim for 17-24 characters when writing subject lines. There’s no real “best subject line length,” but a shorter copy is more likely to avoid getting stopped on mobile devices.
- Get to the purpose. Every word and sentence in your email should serve a transparent purpose. If it doesn’t, then remove it. Here’s an example from Google. It’s extremely brief and concludes with an easy CTA.