Digital marketing services can be a game-changer for small-scale businesses looking to grow without breaking the bank. Here’s a breakdown of the most effective digital marketing services tailored for small businesses:
1. Search Engine Optimization (SEO)
Purpose: Get found on Google and other search engines.
Services Include:
- On-page optimization (title tags, meta descriptions, content)
- Local SEO (Google My Business setup, local citations)
- Keyword research
- Backlink building
- Monthly reporting
Best For: Local shops, service providers, niche e-commerce.
2. Social Media Marketing
Purpose: Build brand awareness and engage with your audience.
Services Include:
- Content creation (posts, images, videos)
- Platform management (Facebook, Instagram, LinkedIn, etc.)
- Paid advertising (boosted posts, targeted ads)
- Analytics and engagement tracking
Best For: Businesses targeting specific communities or age groups.
3. Pay-Per-Click Advertising (PPC)
Purpose: Get instant traffic and leads through paid ads.
Services Include:
- Google Ads (Search & Display)
- Facebook & Instagram Ads
- Campaign setup & optimization
- Conversion tracking
Best For: Businesses that need immediate visibility or have seasonal promotions.
4. Content Marketing
Purpose: Attract and retain customers with valuable content.
Services Include:
- Blog writing
- Email newsletters
- Video content
- Infographics
Best For: Businesses with expertise to share (e.g., consultants, coaches, service providers).
5. Website Design & Development
Purpose: Build a professional, mobile-friendly website.
Services Include:
- WordPress or Shopify development
- Landing pages
- Website speed & SEO optimization
- Basic e-commerce functionality
Best For: Any small business without a strong online presence.
6. Email Marketing
Purpose: Stay in touch with customers and drive repeat sales.
Services Include:
- List building
- Email design & automation
- Campaign management
- Performance tracking
Best For: Businesses with repeat customers or product updates (e.g., salons, fitness studios, small retail).
7. Reputation Management
Purpose: Manage and improve online reviews and ratings.
Services Include:
- Review monitoring (Google, Yelp, Facebook)
- Review generation campaigns
- Responding to negative reviews
- Reputation repair
Best For: Local service providers like restaurants, clinics, or home services.
| Package | Services | Price Range (Approx.) |
| Starter | SEO, Social Media Mgmt, Basic Website | Rs.12,500/pm |
| Growth | SEO, PPC, Content, Email Marketing | Rs.15,500/PM + Budget |
| All-in-One | All services above + Custom Strategy | Ask Quotation |